What Is Auctane ShipStation Tracking?

Auctane ShipStation is a shipping software used by online sellers to manage orders, print labels, and send packages. The tracking feature lets you share delivery updates with customers automatically.

When you buy a shipping label through ShipStation, the tool collects tracking information from carriers like USPS, UPS, or FedEx. This data is then shared with your customer via email or text, so they know exactly when their package will arrive.

How Does ShipStation Tracking Work?

Here’s a simple breakdown of how ShipStation handles tracking:

1. Order Import: ShipStation pulls orders from your online store (like Shopify, eBay, or Amazon).
2. Label Purchase: When you buy a shipping label in ShipStation, the system automatically gets a tracking number from the carrier.
3. Tracking Updates: The carrier scans the package at each delivery step (e.g., “shipped,” “in transit,” “delivered”). ShipStation collects these updates.
4. Customer Notifications: ShipStation sends emails or texts to customers with tracking links. No need to do this manually.

This process saves time and keeps customers informed without extra work.

Why Use ShipStation for Tracking?

1. Automated Updates
2. ShipStation sends tracking details to customers as soon as you print a label. This reduces “Where’s my order?” questions and builds trust.
3. All Carriers in One Place
4. ShipStation works with over 150 carriers. Whether you use USPS for small packages or FedEx for international orders, tracking info updates in the same dashboard.
5. Branded Tracking Experience
6. You can customize tracking emails and pages with your logo, colors, and store name. This makes the experience feel personal and professional.
7. Real-Time Alerts
8. If a package is delayed, ShipStation flags it. You can quickly contact the carrier or customer to resolve issues before they escalate.

How to Set Up Tracking in ShipStation

1. Connect Your Store: Link ShipStation to your online store (e.g., WooCommerce, Etsy).
2. Choose Carriers: Select which shipping carriers you use.
3. Enable Notifications: Turn on automatic emails or texts in the settings.
4. Customize Messages: Add your brand’s logo and a friendly message to tracking alerts.

Fixing Common Tracking Issues

Sometimes tracking info might not update correctly. Here’s how to handle it:

• Delayed Updates: Carriers occasionally take hours to scan packages. Wait 24 hours before checking again.
• Wrong Tracking Number: Confirm the number in ShipStation matches the one on your label. If not, contact the carrier.
• Missing Emails: Ensure your customer’s email is correct in the order details. Check ShipStation’s notification settings.

Using Tracking Data to Improve Your Business

ShipStation’s reports show delivery times, carrier performance, and customer locations. Use this data to:

• Choose faster carriers for popular destinations.
• Spot delays and switch to more reliable options.
• Share delivery speed stats on your website to attract buyers.

Tips for Better Tracking

• Send Tracking Links Early: Share the tracking number as soon as the order ships. Customers appreciate quick updates.
• Use Plain Language: Avoid technical terms in notifications. Write, “Your package is on the way!” instead of “Your shipment is in transit.”
• Offer Support: Include a “Need help?” link in tracking emails so customers can contact you easily.

Auctane ShipStation tracking simplifies shipping for both businesses and shoppers. By automating updates, supporting all major carriers, and offering branded tools, it helps you stay efficient while keeping customers happy.

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